Event: iProspect & Facebook: Getting Creative with Performance
Spirable was recently invited to take part in a panel during the iProspect and Facebook ‘Getting Creative with Performance’ co-hosted event. The event hoped to dispel the myth that creativity has diminished in an age of data-driven advertising.
Contrary to belief, brands continue to innovate and evolve, improving the customer experience through the use of creative excellence paired with contextual data.
With Spirable being at the forefront of this, our Chief Marketing Officer, Lauren Evans explained how our smart video technology has given brands a powerful tool for storytelling, and the importance of more relevant and engaging marketing.
Watch a recording of the event below to learn more:
Panel begins at 36:30