#OMR19 Panel: The Latest in Facebook Performance Marketing
Spirable took to the stage yet again last week as a panelist at the Facebook Performance Masterclass at the Online Marketing Rockstars (OMR) event in…
The Future of Advertising is Personalised: An Incredible Meeting with Mark Zuckerberg and Sharing the Spirable Vision at F8
It’s not every day you get to be part of a small roundtable meeting with Mark Zuckerberg, but this has been no ordinary year for Spirable who are…
Spirable Wins Video Platform of the Year at the Digiday Media Awards
We are thrilled to announce we have been named Video Platform of the Year at the Digiday Media Awards Europe last week in London. The awards…
Driving Direct to Consumer Business Growth Through Personalised Experiences
According to a study by IAB growth in most consumer categories is shifting to direct-to-consumer (D2C) brands that have agile supply chains flexible…
Thrive to Success with Personalised Video Ads in the Subscription Market
Subscription services have existed for a long time. Yet, the more modern form of subscription business, an extension of e-commerce, is a relatively…
Succeeding with Hyper-Localised and Relevant Marketing Videos
Consumers today expect highly personalised and relevant communication from brands: 57% of consumers are happy to share data in exchange for…
Valentine’s Day Campaign Ideas for Retailers
The magical Valentine’s Day is approaching and consumers are starting to have a hard time in deciding the right gift. People are willing to spend…
Improve Campaign Performance with Automation and Personalisation
The New Year has started and it’s the right time to update our marketing stack. Automation seems to have entered every industry and marketing is no…
The Power of Context in Video Marketing
Over the last decade the digital landscape and consumer behaviour have been completely transformed. The focus of the marketer has shifted from print…
Marketing Strategies for Engaging the Digital Native Gen Z Audience
In an earlier blog post, we looked at millennial consumers and how marketers can reach them. In this post we focus on Gen Z, the generation after…