Very reinforces customer loyalty with personalised, ‘shoppable’ lookbook videos
Additionally, Very wanted to measure the power of personalised video in driving engagement, versus their current generic newsletter.
Using Spirable, Very easily created a dynamic template for personalised birthday videos, featuring recommendations based on a customers profile and featuring a special offer.
Through the Spirable platform, Very was able to generate and distribute thousands of birthday videos tailored to individuals in an automated fashion.
Through Spirable, Very surprises and delights their customers with highly personalised videos; as seen by a 4X increase in their email click-through rates. Over 600,000 dynamic videos with personalised product recommendations have been generated to date.