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Ribble Cycles drives brand awareness by delivering useful, personalised videos

Increase in Full-Video Views
Increase in clicks
Reduction in Cost Per Result

The Challenge

Ribble Cycles is one of the longest established bicycle manufacturers in the world.

The brand wanted to increase brand awareness with cycling enthusiasts in key UK locations by creating contextually relevant and informative videos that would inspire cyclists to engage with the brand.

The Solution

Using Spirable, Ribble Cycles created a dynamic video template in minutes. Each personalised video included a useful cycling route and weather-appropriate product recommendations that were dynamically driven by data such as location and weather.

The campaign was fully automated from Spirable to Facebook through the Facebook Marketing API and the Spirable platform created hundreds of versions of the creative during the campaign.

The Result

Ribble Cycles delivered highly-relevant creative and as a result boosted brand awareness within key markets in the UK. Personalised, useful video content reduced the cost per result by 42%.

The informative nature of the video content vastly increased brand engagement with an 873% increase in full-video views. Clicks more than doubled, and people taking action increased by almost 700%.

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