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Jo Malone London generate excitement with magical countdown videos

Higher CTR on Reach Activity
Lower Cost Per Lead

The Challenge

Jo Malone London is a British lifestyle brand known for its unique fragrances and luxury products. With the festive season approaching, Jo Malone London wanted to drive excitement and anticipation around the launch of their 2021 advent calendar; including encouraging sign-ups for email reminders of the launch.

The Solution

Using Spirable, Jo Malone London were able to efficiently create and automate the distribution of dazzling countdown video ads in the run up to their advent calendar launch.

A single dynamic template was used to create 24 video ads which were served across Facebook and Instagram. The campaign targeted four different audiences within reach and lead generation objectives to build awareness and direct users to sign-up for email reminders promoting the calendar launch.

The Result

Through Spirable, Jo Malone London effortlessly created and scheduled a series of gorgeous countdown videos, sparking excitement amongst consumers, and generating interest in their stellar advent calendar.

The Spirable generated videos surpassed expectations driving an 138% higher CTR on reach activity, and a 26.5% lower cost per lead when compared against brand benchmarks.

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