Back to CustomersJo Malone London generate excitement with magical countdown videos
The Challenge
The Solution
Using Spirable, Jo Malone London were able to efficiently create and automate the distribution of dazzling countdown video ads in the run up to their advent calendar launch.
A single dynamic template was used to create 24 video ads which were served across Facebook and Instagram. The campaign targeted four different audiences within reach and lead generation objectives to build awareness and direct users to sign-up for email reminders promoting the calendar launch.
The Result
Through Spirable, Jo Malone London effortlessly created and scheduled a series of gorgeous countdown videos, sparking excitement amongst consumers, and generating interest in their stellar advent calendar.
The Spirable generated videos surpassed expectations driving an 138% higher CTR on reach activity, and a 26.5% lower cost per lead when compared against brand benchmarks.
