Hunter Boots drives conversions with weather triggered personalised videos
The Challenge
Hunter Boots needed a solution which would enable them to create dynamic, data-driven ads, and seamlessly distribute these across Facebook - ensuring video ads automatically updated to stay relevant.
The Solution
Together with Spirable, Hunter Boots ran a split test to compare personalised versus generic video ads. Using the Spirable platform, Hunter Boots created a dynamic video template in minutes and a set of high level rules to map the creative.
Videos were generated automatically and changed based on an individual’s location, local weather, and the day of the week to promote relevant weather-related products.
The campaign targeted two different audiences across 8 cities during the two-week campaign.
"Facebook’s technology, combined with the Spirable platform, enabled us to deliver unique ads every day, without having to manually update the ad creative. Because of this, we didn’t have to worry about saturating our audience with the same messaging, because it changed from day to day in a relevant and contextual way. This lead to an increase in performance - without the extra work.”
The Result
Over 200 different personalised video ads were generated as a part of a split test. Personalised videos saw a 17% higher engagement rate with a 1.25X return on ad spend compared to the generic creative.
By enriching their creative with contextual and weather data, Hunter Boots were able to create more relevant video ads which resonated with their audience in the moment, and drove sales of their products.