Guinness raises awareness and drives footfall to local venues with hyper-localised video advertising
Geo-targeted personalised video drives awareness and offline success
30,000
Localised Facebook Video Ads
2,500
Local Bars
52%
Average Watch Time
The challenge
Guinness wanted to create an innovative social media campaign that would bring people together at local Guinness venues to watch Rugby. The goal was to raise awareness of local Guinness vendors and increase the number of people going to their pub to watch a match over a pint.
Personalised video at scaleSpirable & Guinness
Watch the story of how Guinness successfully drives footfall to local bars.
The solution
The strategy was to create a unique Facebook video ad for every Guinness venue in the UK and Ireland – to be shown to targeted audiences within their area, and updated dynamically based on which rugby matches were being shown.
Guinness’ ATL agency were able to build ads using Spirable's self-serve smart video platform, and created a master template using existing campaign assets.
The full list of Guinness vendor locations were then added as well as match information. The generated personalised videos were then automatically delivered to geo-targeted audiences on Facebook.
The results
Using Spirable, Guinness has created and delivered more than 30,000 unique, localised Facebook video ads for more than 2500 local bars and venues. These videos are automatically updated based on time of day and sporting fixtures to ensure the most relevant creative is served.
