British Airways drives brand loyalty and upsell with inspiring, personalised travel guide videos

Building and rewarding loyalty with personalised travel guides


Watched the Full Video


CTR from Video to Purchase Page


Increase in Email CTR

The challenge

British Airways wanted to drive engagement among existing customers with personalised travel guide videos.

British Airways chose Spirable platform to repurpose existing creative and integrate the solution to their CRM system.

The solution

Using Spirable platform British Airways created personalised travel guide videos that were delivered across Facebook and CRM platforms.

Each video included a personalised greeting, number of travel reward points and associated potential savings as well as recommended locations depending on number of points and demographic data.

The results

The highly effective strategy doubled email CTR. Due the informative and engaging nature of the content 71% of users watched the full video. From video to purchase page the CTR was 12%.

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