British Airways drives brand loyalty and upsell with inspiring, personalised travel guide videos

Building and rewarding loyalty with personalised travel guides

71%

Watched the Full Video

12%

CTR from Video to Purchase Page

100%

Increase in Email CTR

The challenge

British Airways wanted to drive engagement among existing customers with personalised travel guide videos.

British Airways chose the Spirable platform to repurpose existing creative assets and integrate the solution with their CRM system.

The solution

Using the Spirable platform British Airways created personalised travel guide videos that were delivered across Facebook and CRM platforms.

Each video included a personalised greeting, the number of travel reward points - including associated potential savings - as well as recommended locations depending on the number of points and demographic data.

The results

The highly effective strategy doubled email CTR. Due to the informative and engaging nature of the content 71% of users watched the full video. From video to purchase page the CTR was 12%.

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