British Airways drives brand loyalty and upsell
To achieve this, British Airways required a solution to easily and efficiently create tailored, data-driven videos, which could then be distributed using their CRM system.
Using Spirable, British Airways was able to repurpose their existing creative assets together with Spirable’s dynamic video templates and data to generate personalised travel guide videos. These were delivered across Facebook and via email to their customers
Each video featured a personalised greeting, the number of travel reward points (including the possible savings made from using these), recommended locations and demographic data.
Through the Spirable platform, British Airways was able to efficiently create, automate and distribute compelling, personalised travel guide videos at scale.
The highly effective strategy doubled email CTR and saw 71% of customers watching the entire video, this led to a CTR of 12% from the video to the purchase page.
Overall, the strong conversion rate showcased personalised video as a key tool for the British Airways team, driving customer loyalty and bookings.