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Aldi communicates key social distancing messaging dynamically at scale

Stores Targeted with Localised Creative
Assets Created from One Dynamic Template
Days to Setup and Launch Automation

The Challenge

Aldi is one of the fastest growing supermarket chains in the UK, and one of the biggest globally.

In response to the Covid-19 pandemic, Aldi aimed to leverage their store traffic data to communicate key social distancing messaging and manage footfall to stores, helping to promote the quietest times to shop for consumers concerned about visiting physical stores.

The Solution

Using Spirable’s dynamic creative technology, Aldi and their agency McCann Manchester were able to target hundreds of stores with tailored, localised ads across Facebook and Instagram. The colourful and eye catching creative dynamically tapped into in-store traffic data to show customers when their nearest store was quietest.

Aldi wanted to support their customers as soon as possible with this solution, and so agility was key in launching the campaign swiftly. By working together with Spirable, McCann Manchester were able to facilitate and achieve all of the necessary setup within 5 days.

The Result

Over the course of 5 weeks, Aldi was able to automate the distribution and updating of ads across 890 stores, each with their own unique localised creative. Overall more than 3,400 assets were created from a single dynamic template.

The speed at which Aldi and McCann Manchester were able to put the campaign live allowed the brand to react quickly to an unprecedented crisis and support their customers with vital information. The ads helped to manage footfall and reduce queues outside of Aldi stores across the UK, providing customers with the confidence and peace of mind they needed to shop safely.

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