17 August

Spirable is joining the Genius Sports family to take data-driven creative to the next level

Today marks one of the most important days of our story so far as we join forces with Genius Sports. 

Over the years, we’ve built an incredible suite of tools and served a massive array of brands from household names to up-and-comers. Through it all, our mission has never waivered – to create the most useful content through data and contextual relevance. Producing video ads that no longer look like ads, they look like your friends’ content because they are relevant to you at that moment.

Starting today, our mission will be accelerated with the backing of leading data and technology company Genius Sports. Genius Sports is the official data provider to hundreds of organisations globally, and power the ecosystem that connects sports, betting and media. We are thrilled to now be part of the Genius Sports family, led by their CEO Mark Locke.

Now more than ever, sport and live games are bringing people together, creating a much needed and welcome sense of global community. Nelson Mandela once said “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” This sentiment has only been heightened during the pandemic, creating more opportunities for marketers across industries to create highly immersive, relevant and timely messaging that connects people to brands and each other.

Together, Genius Sports and Spirable will allow marketers to harness the power of sports in a unique and innovative way that is unmatched in the industry. By combining official live and contextual sports data and market-leading dynamic creative technology and AI, savvy marketers will create, automate and scale in-the-moment and personalised content and video to increase marketing performance and reduce the cost of acquisition across all major media channels.   

Spirable will continue to operate under the Spirable brand, with the same great team, innovative product and superior service, but with the additional benefit of Genius’ operational scale, global network and resource, and access to official sports data and world-class HTML5 programmatic technology.

The acquisition is an exciting step forward on our journey and has only been possible thanks to every single employee, partner, customer and investor that has helped make Spirable what it is today – the leading data-driven creative solution for the best brands and agencies in the world.

With a shared vision, powerful technology, and an exceptional team, Spirable and Genius stands ready to deliver the most relevant and high-performing data-driven marketing for brands, agencies and rights-holders globally. And this is just the beginning! 

Ger and Dave O’Meara
Spirable Co-Founders


Read the official press release here