Baileys launches new products with personalised, time and weather-triggered video ads on social media

Dynamic, weather-triggered social media videos to drive awareness

38%

Video Content Watched

84%

Increase in Post Reactions

50%

decrease in cost per 3-second view

The challenge

Baileys chose Spirable platform to drive awareness of new Baileys product lines in key markets in the UK.


The solution

Baileys wanted to target audiences in key locations in the UK on Facebook and Instagram.

Using the Spirable platform they created a dynamic video template in minutes. The creative changed based on an audience’s location, weather data, time of the day and day of the week.

During the campaign the AI-powered Spirable platform created automatically hundreds of videos relevant to each audience and delivered them across social media. Videos responded to relevant data variables in real time.

The results

The dynamic, weather triggered Facebook and Instagram newsfeed ads significantly increased engagement with the brand.

On average 38% of video content was watched leading to an 84% increase in post reactions. Moreover, there was a 50% decrease in cost per 3-second view.

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