Back to CustomersBaileys tailors their creative with weather data to drive awareness and engagement
The Challenge
To achieve this, Baileys needed a solution that empowered them with the ability to dynamically enrich video creative at scale, tailoring it to an individual based on several factors.
The Solution
Using Spirable, Baileys targeted audiences in key UK locations across Facebook and Instagram.
Through Spirable’s creative performance platform, Baileys was able to create a dynamic video template in minutes. The creative changed based on an audience’s location, weather data, the time of the day and day of the week.
During the campaign, the Spirable platform automated the creation and distribution of hundreds of unique, highly-relevant dynamic videos across-channel.
The Result
The dynamic, data-enriched video ads across Facebook and Instagram significantly increased engagement with the brand, boosting post reactions by 84%
On average, 38% of video content was watched with a 50% decrease in the cost per 3-second view being seen.
Using Spirable, Baileys has been able to efficiently create personalised, data-driven video ads at scale, which have helped them connect with their audiences and increase awareness of their new products in a more relevant and creative way.
