Spirable Wins Video Platform of the Year at the Digiday Media Awards
We are thrilled to announce we have been named Video Platform of the Year at the Digiday Media Awards Europe last week in London.
The awards recognise the companies, campaigns and technology modernising European media and Spirable is the first to win the new category of Video Platform of the Year that honours technology that has most successfully delivered video across platforms.
The win is in collaboration with Vodafone Ireland for a personalised video campaign to drive online and in-store sales of two new own-brand smart devices, the N9 and the N9 lite.
Spirable integrated multiple data feeds and creative assets to automate the creation of over five and a half thousand unique videos from only five video templates, which were delivered across Facebook, YouTube and Display channels. Contextual data such as the weather, time of the day, day of the week and audience data were used to dynamically create the thousands of different videos that highlighted key product features with a CTA of directions to a local store based on a users location, or online if they were further than 2km away.
Without Spirable, it would have been impossible to create, distribute and update content in real-time, saving Vodafone hours of time and resources. In addition to efficiencies the campaign also generated excellent performance results with the dynamic ads resulting in three times higher landing page views and a 100% uplift in sales.
Due to the success of the Irish campaign, campaigns have now been rolled out across seven international Vodafone markets.
Watch the video case study below or get in touch for more information.