Unlock The World’s Most Valuable Sports Audience

Just as high-octane action gets fans’ hearts racing during sports events, brands can also be a part of the conversations that happen when viewers take to social media and other digital channels.

With advertising transitioning to a privacy-conscious, cookie-less world, it’s crucial to effectively leverage live, contextual and first-party audience data to engage and excite fans in the moments that matter.

Our new guide with Genius Sports delves into these possibilities with the NFL, and how marketers can benefit from sports-driven advertising and relationships with leagues and teams to maximise ROI.

In this guide:

• Discover how data-driven social video can help your brand capitalise on fan engagement.
• Learn how official sports data can help fuel hyper-relevant programmatic advertising.
• We reveal how to optimise spend and effectively leverage content around live sports, including for the Super Bowl.