Guides & Reports
10 February

Apple iOS 14 Impact: Future-proof your advertising

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Data and privacy are hot topics in the industry. The last few years have seen a number of high-profile steps to give consumers back control of their data, from GDPR to the phasing out of third-party cookies. The next big play has come from Apple and the introduction of an App Tracking Transparency (ATT) feature, that will give users greater freedom to opt out of any type of targeting or tracking when they download an app from the App Store. 

But how will this affect the advertising industry and its ability to create relevant and effective ads? How will this impact you and your customers? In this guide, you’ll learn more about the iOS 14 update and how you can continue to create relevant and effective advertising that drives great results.