20 April

Webinar | The Transformation of Sports Marketing: Channel the Power of Fandom and Data to Drive ROI

It’s no secret that sports have the unique power to unite people, and that sponsorship helps brands connect with highly engaged audiences. But with fan communities moving online and scattered across an ever-fragmented digital landscape, how can marketers effectively engage these audiences and drive ROI? The solution comes from a using data to connect with fans in new and exciting ways.

Hear from Meta on creating fan engagement across Facebook and Instagram, Heineken on the art of capitalizing on the thrill of the game to drive brand affinity and performance, and Genius Sports on creating in-the-moment marketing across the platforms that fans use to consume media.

In this session:

  • Why sports content should be a crucial part of your digital strategy
  • How data-driven marketing can help you connect with fans in exciting ways
  • Strategies for getting started with sports and driving incredible results from leading industry experts
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