Back to CustomersVery reinforces customer loyalty with personalised, ‘shoppable’ lookbook videos
600K+
Videos Generated
100K+
Weekly Product Recommendations
4x
Email CTR
The Challenge
Very, a large online fashion retailer, wanted to find a more effective way to communicate with their customers through email marketing.
Additionally, Very wanted to measure the power of personalised video in driving engagement, versus their current generic newsletter.
Additionally, Very wanted to measure the power of personalised video in driving engagement, versus their current generic newsletter.
The Solution
Using Spirable, Very easily created a dynamic template for personalised birthday videos, featuring recommendations based on a customers profile and featuring a special offer.
Through the Spirable platform, Very was able to generate and distribute thousands of birthday videos tailored to individuals in an automated fashion.
The Result
Through Spirable, Very surprises and delights their customers with highly personalised videos; as seen by a 4X increase in their email click-through rates. Over 600,000 dynamic videos with personalised product recommendations have been generated to date.
