Rexona drives brand awareness with dynamic, in-the-moment social media
To do this, Rexona required a solution to easily create, automate and distribute tailored video ads across social, in an efficient and cost-effective way.
Using the Spirable platform, Rexona were able to repurpose their existing assets, together with a dynamic video template to cater their messaging to different times of the day.
Contextual videos were refreshed every 15 minutes and distributed across Facebook. To targeted audiences. A total of 48 unique videos were generated and shown to French viewers.
The dynamic Facebook newsfeed ads changed throughout to ensure relevancy and impact.
Overall, 14.5 million people were reached during the campaign, and the in-the-moment nature of the videos contributed to an 7.1% increase in view-through rates.