PlayStation reconnects with millions of players - using personalised video at scale

Achievement-orientated video increases engagement

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5m +

Personalised Videos Generated

14,500%

ROI

40%

Y-O-Y Increase in Sign-Ups

The challenge

Post-GDPR, PlayStation Europe wanted to drive sign-ups and to reinvigorate engagement with the brand.


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Discover how we helped PlayStation engage with their audience by generating more than 5 million personalised videos.

The solution

PlayStation created a bespoke personalised video showcasing a player’s greatest gaming moments such as hours played, top games, and rarest trophies.

Using Spirable, they were able to create the video template in-house through our self-serve platform, allowing for a 70% efficiency gain on video creation. During the campaign, Spirable then handled millions of requests from users to create their personalised video.

This seamless scale was made possible through Spirable’s unique integration with Salesforce - allowing PlayStation to automatically integrate key personal gaming stats into the personalised videos.

"Spirable’s self-serve video platform is both powerful and user friendly, giving us loads of creative flexibility and the scale to easily create millions of videos automatically from our CRM data. The support from the team was truly excellent."

Nick Sisson | Lead Analyst, PlayStation

The results

Through innovative and original use of Salesforce data and leading video technology, Playstation were able to create a bespoke video at scale for over 5 million gamers.

The campaign has generated 30X the forecast engagement, which resulted in a 14,500% ROI, and 40% Y-O-Y increase in sign-ups.

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