Back to CustomersPlayStation reconnects with millions of players using personalised video at scale
The Challenge
GDPR is a law which ensures customers opt-in to receive communications from a brand. It was important for PlayStation to create content that would resonate with gamers, driving excitement, and nurturing player loyalty.
To achieve this at mass-scale, PlayStation partnered with Spirable so that they could both create engaging video content at scale, but also do this in an efficient, automated and effective way.
The Solution
PlayStation created a bespoke personalised video showcasing a player’s greatest gaming moments such as hours played, top games, and rarest trophies.
Using Spirable, they were able to create the video template in-house through our self-serve platform, allowing for a 70% efficiency gain on video creation. During the campaign, Spirable then handled millions of requests from users to create their personalised video.
This seamless scale was made possible through Spirable’s unique integration with Salesforce – allowing PlayStation to automatically integrate key personal gaming stats into the personalised videos.
"Spirable’s self-serve video platform is both powerful and user friendly, giving us loads of creative flexibility and the scale to easily create millions of videos automatically from our CRM data. The support from the team was truly excellent."
The Result
Through innovative and original use of Salesforce data and leading video technology, Playstation were able to create a bespoke video at scale for over 5 million gamers.
The campaign has generated 30X the forecast engagement, which resulted in a 1,400% ROI, and 40% Y-O-Y increase in sign-ups.
