Philips significantly drives engagement and awareness with personalised social videos
The goal was to drive awareness of Philips Air Purifiers by creating automated videos that are useful and contextually relevant.
Philips selected 16 locations in the UK to target on social media.
Using Spirable they created a dynamic video template in minutes and a set of high level rules to map the creative.
Over the course of the campaign, Spirable generated over 400 unique videos, which automatically updated daily based on location, date, time and pollen count.
“By combining existing creative assets with contextual data, Philips used the Spirable platform to generate hundreds of video ads automatically. We saw a significant increase in engagement and video views thanks to delivering video content that was more tailored to different audiences based on location, time of the day and live pollen count.”
Using Spirable, Philips were able to launch their campaign within 2 weeks and through Spirable’s innovative automation and personalisation technology, over 400 videos were created in minutes.
Philips saw a significant increase in engagement due to their creative dynamically updating alongside changes in live pollen counts and audience location.