Neutrogena increases sales using data-driven dynamic video
To achieve this, Neutrogena aimed to cleverly integrate pollution data into their video creative to showcase the advantages of their new ‘Deep Clean’ face wash.
Neutrogena utilised Spirable to create over 200 dynamic smart videos across Facebook, Instagram and YouTube. These leveraged live real-time data including pollution, location and air quality to drive higher relevancy and to trigger different audience messaging.
The campaign also integrated influencers and TVC assets to create bespoke audience videos across social media.
Through a successful combination of innovative creatives and a powerful use of data, Neutrogena were able to raise awareness of local pollution levels and the need for their Deep Clean face wash.
These highly targeted and tailored personalised videos saw a 2x increase in engagement, proving highly effective and generating an 11% sales increase despite a 10% reduction in media spend.