MADE.com drives conversions with personalised style guide videos
To achieve this, MADE.com required a solution that would enable them to create video at scale, that is tailored to each individual in their CRM, in an automated and efficient manner.
Using Spirable, MADE.com created personalised style guide videos featuring complementary product recommendations based on a customer’s previous purchases.
From a single dynamic video template, MADE.com was able to generate hundreds of thousands of ‘shoppable’ style guides that were delivered automatically via email. The video played on the MADE.com website enabling the customer to click and easily purchase products that were featured.
Through Spirable, MADE.com were able to create highly-relevant, tempting style guide videos to promote complementary products. The videos helped to reinforce brand loyalty and drive awareness of MADE.com products with an engaged, existing customer segment.
This was evident with the videos achieving a 3x increase in online conversions, with 75% of customers watching the full video.