triples it's online conversions with personalised style guide videos delivered via email

Personalised style guide videos increase retention


Customers Watched the Full Video


Increase in Email Click Through Rate


Increase in Conversion Rate

The challenge, an online furniture brand selling across Europe, wanted to improve retention and online conversions by delivering personalised style guide videos through email for selected customers in their CRM.

The solution used the Spirable platform to create personalised style guide videos. Each video had complementary product recommendations based on previous purchases.

With a single dynamic video template hundreds of thousands of 'shoppable' style guides were generated by the Spirable platform and sent out through email. The video played on the website enabling the customer to click on products that featured.

The results

With dynamic 'shoppable' videos, managed to excite its existing customers leading to a 3x increase in online conversions, with 75% of customers watching the full video.

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