Made.com triples its online conversions with personalised style guide videos via email

Personalised style guide videos increase retention

65%

Customers Watched the Full Video

3.7x

Increase in Email Click Through Rate

3x

Increase in Conversion Rate

The challenge

Made.com, an online furniture brand selling across Europe, wanted to improve retention and online conversions by delivering personalised style guide videos through email for selected customers in their CRM.

The solution

Made used Spirable platform to create personalised style guide videos. Each video had complementary product recommendations based on previous purchases.

With a single dynamic video template hundreds of thousands shoppable style guides were generated by Spirable platform and sent out through email. The video played on the made.com website enabling the customer to click the product.

The results

With dynamic shoppable videos made.com managed to excite its existing customers leading to a 3x increase in online conversions and 75% of customers watching the full video.

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