Hunter Boots increases awareness and drives conversions with weather triggered personalised videos

Contextual, weather-driven video increases engagement and purchases

17%

Higher Engagement Rate

200

Unique Personalised Video Ads

1.2x

Return on Ad Apend vs Generic Creative

The challenge

Hunter was interested to know whether weather-driven, localised videos would help to drive up awareness and conversions on Facebook compared to generic ads.

Hunter chose to partner with Spirable, a Facebook Marketing Partner, to test the power of dynamic, personalised video ads.


The solution

Hunter ran a split test to compare personalised versus generic generic video ads. With Spirable platform Hunter created a dynamic video template in minutes and a set of high level rules to map the creative.

Videos were generated automatically and changed based on users' location, local weather and the day of the week to promote relevant weather-related products.

The campaign targeted two different audiences across 8 cities during the two-week campaign.

Facebook’s technology, combined with Spirable’s platform, enabled us to deliver unique ads every day, without having to manually update the ad creative. Because of this, we didn’t have to worry about saturating our audience with the same messaging, because it changed from day to day in a relevant and contextual way. This lead to an increase in performance - without the extra work.”

- Hunter Boots

The results

Over 200 different personalised video ads were generated as a part of a split test. Personalised videos saw a 17% higher engagement rate with a 1.25X return on ad spend compared to generic creative.

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