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Hunter Boots drives conversions with weather triggered personalised videos

17%
Higher Engagement Rate
200
Unique Personalised Video Ads
1.3x
Return on Ad Spend vs Generic Creative
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The Challenge

Hunter Boots wanted to test the effectiveness of weather-driven, localised videos on driving awareness and conversions on Facebook compared to generic ads.

Hunter Boots needed a solution which would enable them to create dynamic, data-driven ads, and seamlessly distribute these across Facebook - ensuring video ads automatically updated to stay relevant.

The Solution

Together with Spirable, Hunter Boots ran a split test to compare personalised versus generic video ads. Using the Spirable platform, Hunter Boots created a dynamic video template in minutes and a set of high level rules to map the creative.

Videos were generated automatically and changed based on an individual’s location, local weather, and the day of the week to promote relevant weather-related products.

The campaign targeted two different audiences across 8 cities during the two-week campaign.

"Facebook’s technology, combined with the Spirable platform, enabled us to deliver unique ads every day, without having to manually update the ad creative. Because of this, we didn’t have to worry about saturating our audience with the same messaging, because it changed from day to day in a relevant and contextual way. This lead to an increase in performance - without the extra work.”
Hunter Boots

The Result

Over 200 different personalised video ads were generated as a part of a split test. Personalised videos saw a 17% higher engagement rate with a 1.25X return on ad spend compared to the generic creative.

By enriching their creative with contextual and weather data, Hunter Boots were able to create more relevant video ads which resonated with their audience in the moment, and drove sales of their products.

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