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Holiday Autos increase conversions by delivering dynamic, geo-targeted videos via email

Average % Video Watched
Pre-Rental Contact Rate Reduction

The Challenge

Holiday Autos wanted to create a better customer experience, and as part of this, wanted to reduce the amount of pre-rental contact made to the Holiday Auto’s Customer Support Team.

Achieving the goal would signal Holiday Autos improving their rental experience, but in order to do this, Holiday Autos required a solution to tailor and personalise the video messages they distribute via email.

The Solution

Using Spirable, Holiday Autos Team was able to leverage their CRM data together with a dynamic video template to produce short informative videos that educate customers on the details of their booking.

The personalised video includes the weather for their holiday destination, their booking details, and an explainer of how Holiday Autos can support them.

The Result

Through the Spirable platform, Holiday Autos easily created useful, uniquely personalised videos for their customers.

On average 74% of a video was watched and had a click-through rate of 32%. Holiday Autos managed to reach its goal by reducing their customer pre-rental contact rate from 11% to 4%

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