The British Heart Foundation inspires event participants with personalised ‘Thank You’ videos

Personalised ‘Thank You’ videos to increase loyalty and engagement


Watched the Full Video


Average View Rate


Personalised Videos Generated

The challenge

The British Heart Foundation wanted to surprise and delight BHF ‘Champions’ with a personalised ‘Thank You’ video.

The goal was to improve the ‘thank you’ stage of the supporter journey by generating a sense of pride, recognition and excitement among event participants and encouraging ongoing support.

The solution

Using Spirable, BHF created a dynamic video template featuring bespoke animations, and generated over 10,000 unique personalised ‘Thank You’ videos which were distributed to participants via email.

Personalised elements included a participants first name, the name(s) of the event(s) they took part in, their fundraising total (if applicable), and a dynamic animation based on the type of event - run, swim, hike or cycle.

The results

The BHF ‘Champion’ Thank You Campaign leveraged a super-engaged community and provided them with personalised, shareable content. Participants watched 60% of the video on average, and 42.5% of recipients watched the full video.

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