Back to CustomersThe British Heart Foundation inspires event participants with personalised ‘Thank You’ videos
42%
Watched the Full Video
60%
Average View Rate
10,000
Personalised Videos Generated
The Challenge
The British Heart Foundation wanted to surprise and delight their ‘Champions’ with a personalised ‘Thank You’ video, whilst also improving the ‘thank you’ stage of the supporter journey by generating a sense of pride, recognition and excitement among event participants, encouraging ongoing support.
To achieve this, The British Heart Foundation required an automated solution that would enable them to create and deliver automated videos at scale through their CRM system.
To achieve this, The British Heart Foundation required an automated solution that would enable them to create and deliver automated videos at scale through their CRM system.
The Solution
Using Spirable, British Heart Foundation created a dynamic video template featuring bespoke animations, and generated over 10,000 unique personalised ‘Thank You’ videos which were distributed to participants via email.
Personalised elements included a participants first name, the name(s) of the event(s) they took part in, their fundraising total (if applicable), and a dynamic animation based on the type of event – run, swim, hike or cycle.
"We've seen spikes in fundraising around our email drops and the feedback we get from supporters is great!"
Athnar Abidi
Administrator, British Heart Foundation
The Result
The British Heart Foundation ‘Champion’ Thank You Campaign leveraged a super-engaged community and provided them with personalised, shareable content.
Participants watched 60% of the video on average, with 42.5% of recipients watching the full video.
