Trends Reshaping the Fashion Industry: Personalisation

Digitalisation and AI are reshaping the fashion industry and the brands who react the quickest are winning. The rise of personalisation and…

Read More

Reaching Millennial Consumers

The term Millennials (or Generation Y) refers to those born between 1980 and 2000, those who are today between 18 and 38 years old. Clearly, there…

Read More

Mastering Omni-Channel Marketing in the Digital World

Whereas marketing previously focused solely on targeting audiences, today we have access to various data sources which make it possible to target…

Read More

The Future is Native: Personalised Video Marketing

In a visual era, videos are replacing more traditional media as a powerful tool for Marketeers. This trend is amplified by the fact that millennials…

Read More

Video Marketing Overload: How to Stand Out From the Crowd

Video marketing is still on the rise. We’re consuming more and more video content each day and globally 80% of all internet traffic is estimated to…

Read More

Personalisation 2.0 – From “Hi ” to contextual, useful and relevant video content.

Contextual video is gaining real traction within marketing today - but how can brands bring it into their marketing mix - and what results should…

Read More

5 Marketing Takeaways from Millennial 20/20

This year’s Millennial 20/20 featured representatives from some of the world’s biggest brands, as well as its most exciting startups. Here’s what we…

Read More

Contextual Video: The Future of Video Marketing

What really is contextual video? And what makes it different from personalised video? There’s a simple answer. Although contextual and personalised…

Read More

The Three Steps to Producing Contextual Video

Storytelling is changing – it’s been flipped on its head by technology and data. Mobile has driven this change over the last ten years, impacting the…

Read More

New Places and Faces

Well… it’s been three weeks since we moved Photospire HQ from Victoria to Borough and it’s fair to say that we are loving our new surroundings.…

Read More