How to Make the Most of your Marketing Budget this Black Friday

Black Friday is almost upon us! Originally considered the kick-off to Christmas shopping in the US, the Black Friday phenomenon has spread across the…

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Meet the Team: Welcome Ollie!

In the first in the ‘Meet the Team’ series Spirable welcomes Ollie to the team. Get to know us better week by week as we chat to members of the team…

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Trends Reshaping the Fashion Industry: Personalisation & Ecommerce

In the first of a two-part blog looking into personalisation in the fashion industry, we looked at how personalisation is changing the fashion…

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Trends Reshaping the Fashion Industry: Personalisation

Digitalisation and AI are reshaping the fashion industry and the brands who react the quickest are winning. The rise of personalisation and…

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Reaching Millennial Consumers

The term Millennials (or Generation Y) refers to those born between 1980 and 2000, those who are today between 18 and 38 years old. Clearly, there…

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Mastering Omni-Channel Marketing in the Digital World

Whereas marketing previously focused solely on targeting audiences, today we have access to various data sources which make it possible to target…

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The Future is Native: Personalised Video Marketing

In a visual era, videos are replacing more traditional media as a powerful tool for Marketeers. This trend is amplified by the fact that millennials…

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Video Marketing Overload: How to Stand Out From the Crowd

Video marketing is still on the rise. We’re consuming more and more video content each day and globally 80% of all internet traffic is estimated to…

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Personalisation 2.0 – From “Hi ” to contextual, useful and relevant video content.

Contextual video is gaining real traction within marketing today - but how can brands bring it into their marketing mix - and what results should…

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5 Marketing Takeaways from Millennial 20/20

This year’s Millennial 20/20 featured representatives from some of the world’s biggest brands, as well as its most exciting startups. Here’s what we…

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