The Power of Context in Video Marketing

Over the last decade the digital landscape and consumer behaviour have been completely transformed. The focus of the marketer has shifted from print…

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Marketing Strategies for Engaging the Digital Native Gen Z Audience

In an earlier blog post, we looked at millennial consumers and how marketers can reach them. In this post we focus on Gen Z, the generation after…

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Meet the Team: Maeve

In the fourth of Spirable’s ‘Meet the Team’ series we will introduce you to our wonderful Maeve! In this series we find out from the team what makes…

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Personalisation at Scale: Why You Need a Creative Tech Partner

In this digital era and information overload companies gather and have access to vast amounts of data. More and more companies are investing in…

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Meet the Team: Welcome James!

In the third of Spirable’s ‘Meet the Team’ series we welcome James! In this series we find out from the team what makes them tick, what led them to…

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Meet the Team: Welcome Myrianthi!

In the second of Spirable’s ‘Meet the Team’ series we welcome Myrianthi! In this series we find out from the team what makes them tick, what led them…

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How to Make the Most of your Marketing Budget this Black Friday

Black Friday is almost upon us! Originally considered the kick-off to Christmas shopping in the US, the Black Friday phenomenon has spread across the…

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Meet the Team: Welcome Ollie!

In the first in the ‘Meet the Team’ series Spirable welcomes Ollie to the team. Get to know us better week by week as we chat to members of the team…

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Trends Reshaping the Fashion Industry: Personalisation & Ecommerce

In the first of a two-part blog looking into personalisation in the fashion industry, we looked at how personalisation is changing the fashion…

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Trends Reshaping the Fashion Industry: Personalisation

Digitalisation and AI are reshaping the fashion industry and the brands who react the quickest are winning. The rise of personalisation and…

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