In association with The Drum



The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

What does that smart thinking look like? Join us to discover how the world’s leading brands are implementing cutting-edge, data-driven dynamic video marketing along the entire customer journey – from social campaigns driving awareness, to conversion and loyalty campaigns via email and messenger.

This webinar will explore:

  • How easy it is to use modular assets and video templates to automate the creation of highly relevant video ads across-channel – making this festive season the most efficient yet.
  • How to increase awareness and engagement using live and contextual data triggers, including in-store traffic data that can advise customers when their local store is quietest, and therefore safest to visit.
  • How tailoring your ads to your audience using highly relevant and localised creative, can boost conversions – maximising sales during the most competitive time of the year.
  • How to maximise repeat sales and increase loyalty through a 121 personalised video approach via email, messenger and on your website or app.
  • How you can dramatically increase performance using the latest in AI driven creative analysis and optimisation.

Register now

Tuesday 13th October 2020 at 13:00 (BST)

Reserve your space via The Drum

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