Spirable took to the stage yet again last week as a panelist at the Facebook Performance Masterclass at the Online Marketing Rockstars (OMR) event in Hamburg, Germany.

Sebastian Dettweiler, Head of Enterprise Partnerships at Facebook kicked off the session by introducing the Facebook Marketing Partner (FMP) program, which Spirable has been part of for over 2 years now. FMPs are technology companies that are specialists in Facebook marketing across multiple domains. This could be companies enabling you to run your media more effectively, helping you to create and automate better creative at scale, or companies who help you to build best in class Messenger experiences.

Facebook invited the leaders in each domain to represent each specialty onstage, with our VP Marketing Lauren Stephens representing creative optimisation, Emanuel Köchert, DACH Country Manager from Smartly representing media optimisation and Max Koziolek, CEO at Spectrm representing Messenger.

Watch the full panel in the video below covering topics such as:

  • How to automate creative production at scale
  • How to add an additional layer of value on top of Facebook Automation
  • How to tap into the power of Messenger and bot marketing
  • How to easily customise creative for the right placement and audience
  • The most exciting emerging trends around automation and AI for Facebook marketing

If you’d like to learn more contact us for a demo or reach out to Lauren directly on Lauren@Spirable.com