18 September

DMEXCO 2018: 3 Key Takeaways

An insight into the world’s largest digital marketing event from our Head of Partnerships, Andrew Gibson .

Last week Spirable made the now annual pilgrimage to DMEXCO, an event which has grown to host over 50,000 delegates and countless businesses. It’s so vast you’d be forgiven for getting lost among the bright lights, free gifts and food stalls.

Our objectives were clear: meet our customers, listen to what is important to our partners and uncover the trends that will be taking the work of digital marketing and advertising by storm in the next 12 to 18 months.

Manning our stand in the DMEXCO ‘StartUp Village’ we got a real sense of how buoyant the industry is right now in terms of innovation. The Spirable team had arranged a good number of meetings across both days and were invited along to a number of events as a Facebook Marketing Partner, however the tactics used to encourage delegates to stop by other stands ranged from biscuits and coffees to free baseball caps and even shots!!

Reflecting on my first time at DMEXCO, as well as the leads and interesting conversations I had around partnerships with Spirable, it’s important to think about what we learnt from our clients and the key themes emerging from the biggest players in AdTech and MarTech.

Below are my top three takeaways from DMEXCO 2018:

1. 5G is coming!

What does this mean? It means lightning download speeds will not only increase video consumption on mobile but will also make it more accessible.

2. Companies want a truly scalable Contextual Video solution.

There is a real appetite for Contextual Video and finding the right technology partner who makes it easy to implement at scale.

3. It pays to shop around.

Not strictly about the latest trends in digital, but… don’t pay €16 for water when they’re giving it away for free in the next hall!!

We were thrilled to meet so many existing and potential customers and partners and who knows, next year you might find us in a 1000 sq ft stand, complete with meeting rooms, catering and a DJ…

See you next year!