Trends Reshaping the Fashion Industry: Personalisation & Ecommerce

In the first of a two-part blog looking into personalisation in the fashion industry, we looked at how personalisation is changing the fashion…

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Trends Reshaping the Fashion Industry: Personalisation

Digitalisation and AI are reshaping the fashion industry and the brands who react the quickest are winning. The rise of personalisation and…

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Reaching Millennial Consumers

The term Millennials (or Generation Y) refers to those born between 1980 and 2000, those who are today between 18 and 38 years old. Clearly, there…

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DMEXCO 2018: 3 Key Takeaways

An insight into the world’s largest digital marketing event from our Head of Partnerships, Andrew Gibson . Last week Spirable made the now annual…

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Mastering Omni-Channel Marketing in the Digital World

Whereas marketing previously focused solely on targeting audiences, today we have access to various data sources which make it possible to target…

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The Future is Native: Personalised Video Marketing

In a visual era, videos are replacing more traditional media as a powerful tool for Marketeers. This trend is amplified by the fact that millennials…

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Video Marketing Overload: How to Stand Out From the Crowd

Video marketing is still on the rise. We’re consuming more and more video content each day and globally 80% of all internet traffic is estimated to…

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Takeaways from UnboundLDN 2018

Last week some of the team at Spirable were at UnboundLDN - a festival of innovation where big brands, startups and technology pioneers were…

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The Buzz from Cannes – Unifying Creative & Analytics

Mid June means one thing for creatives and advertising bods - Cannes. The team at Spirable were busy showcasing their platform to both current and…

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Personalisation 2.0 – From “Hi ” to contextual, useful and relevant video content.

Contextual video is gaining real traction within marketing today - but how can brands bring it into their marketing mix - and what results should…

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