Webinar: How to Efficiently Scale Dynamic Video Ads Across Snapchat

In partnership with Snapchat

 

 

Today’s consumer is spending more time online, across more channels than ever before. As a marketer it can be exhausting trying to keep-up and create the amount of quality content needed across a wide range of digital touchpoints.

One that marketers should not ignore is Snapchat. Daily users reached 238 million in Q2, an increase of 17% YoY with the average user opening the app 30 times a day on average.

Join our webinar to discover how to easily create highly compelling and relevant video ads for Snapchat. Learn how you can utilise existing creative, on-brand video templates and data, to dynamically scale campaigns in the most efficient way to drive engagement and performance.

In this webinar:

  • Learn how Dynamic Ads on Snapchat can help you achieve your goals
  • Discover how to enrich your Snapchat ads with live data to make them hyper relevant
  • Hear how easy it is to automate the creation of video ads across Snapchat, and the efficiencies this drives

Register now

29th October 2020 at 15:00 (GMT) | 11:00 (ET)

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Webinar: How to Efficiently Scale Dynamic Video Ads Across Snapchat

Learn how to easily create highly compelling and relevant video ads for Snapchat, in the most efficient way to drive engagement and performance.

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Attract More Customers this Christmas with Dynamic, Data-Driven Video

Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

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Webinar: Transform Your Festive Marketing Using Dynamic, Data-Driven Video

The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

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Attract More Customers this Christmas with Dynamic, Data-Driven Video

Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

Consumers are actively looking for brands that can provide innovative solutions to these new-found challenges. At a time when social distancing is being enforced globally, we need to find new ways to bring people closer together.

 From how we shop, to how we celebrate, it’s all going to feel a little different this year. So, how can we adapt to achieve our marketing goals and support our consumers as they experience a different kind of Christmas?

In this guide you’ll learn:

  • How world leading brands such as Aldi and Diageo have implemented innovative data-driven video marketing strategies to great success.
  • How to deliver dynamic video ads which leverage live and contextual data, such as localisation to provide tailored messaging for shoppers concerned about visiting physical stores.
  • How marketers can create meaningful, personalised gifting experiences for consumers that will drive conversions during a challenging festive season.
  • How you can leverage personalised video across-channel, including on your website and in-app to drive awareness during the Christmas season and beyond.

Download the guide

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Spirable is committed to protecting and respecting your privacy. Occasionally we may contact you about our products and services, as well as other content that may be of interest to you. You can opt-out at any time. Please read our Privacy Policy for more information.

More reading


Webinar: How to Efficiently Scale Dynamic Video Ads Across Snapchat

Learn how to easily create highly compelling and relevant video ads for Snapchat, in the most efficient way to drive engagement and performance.

Read More


0 Comments3 Minutes

Attract More Customers this Christmas with Dynamic, Data-Driven Video

Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

Read More


0 Comments3 Minutes

Webinar: Transform Your Festive Marketing Using Dynamic, Data-Driven Video

The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

Read More


0 Comments3 Minutes


Webinar: Transform Your Festive Marketing Using Dynamic, Data-Driven Video

In association with The Drum

 

 

The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

What does that smart thinking look like? Join us to discover how the world’s leading brands are implementing cutting-edge, data-driven dynamic video marketing along the entire customer journey – from social campaigns driving awareness, to conversion and loyalty campaigns via email and messenger.

This webinar will explore:

  • How easy it is to use modular assets and video templates to automate the creation of highly relevant video ads across-channel – making this festive season the most efficient yet.
  • How to increase awareness and engagement using live and contextual data triggers, including in-store traffic data that can advise customers when their local store is quietest, and therefore safest to visit.
  • How tailoring your ads to your audience using highly relevant and localised creative, can boost conversions – maximising sales during the most competitive time of the year.
  • How to maximise repeat sales and increase loyalty through a 121 personalised video approach via email, messenger and on your website or app.
  • How you can dramatically increase performance using the latest in AI driven creative analysis and optimisation.

Watch the webinar now:

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Spirable is committed to protecting and respecting your privacy. Occasionally we may contact you about our products and services, as well as other content that may be of interest to you. You can opt-out at any time. Please read our Privacy Policy for more information.

More reading


Webinar: How to Efficiently Scale Dynamic Video Ads Across Snapchat

Learn how to easily create highly compelling and relevant video ads for Snapchat, in the most efficient way to drive engagement and performance.

Read More


0 Comments3 Minutes

Attract More Customers this Christmas with Dynamic, Data-Driven Video

Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

Read More


0 Comments3 Minutes

Webinar: Transform Your Festive Marketing Using Dynamic, Data-Driven Video

The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

Read More


0 Comments3 Minutes


Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Marketers can automate the creation of highly relevant video ads at scale across Twitter’s unique global audience

London (August 25, 2020) – Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers.

Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging video ads that drive performance and increase campaign efficiencies along the entire funnel. This is achieved through its self serve creative platform that combines modular assets with live and contextual data, to automate the creation of thousands of video ads that are tailored to each audience, and delivered across-channel, including Twitter.

Ger O’Meara comments “Twitter enables people to discover what is happening in the world, in real-time. So it makes sense that a brand’s video ads on Twitter are also localised, relevant and driven by live data— delivering the same real-time experiences users expect in their timeline. By partnering with Twitter we look forward to driving value for brands through video ads that are vastly more engaging and useful for people.”

Using Spirable, brands and agencies can create video ads across channels and formats in minutes, saving huge amounts of time and resource when creating multi-channel campaigns. These ads are enriched with data to make them the most relevant and engaging they can be, driving exceptional performance in the most cost effective way.

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About Spirable
Spirable is a video automation platform that empowers brands and agencies to create, scale and optimise highly relevant and personalised video content across social, CRM, messenger and display channels. Spirable’s pioneering self-serve technology connects hundreds of unique data integrations with on-brand templates to create thousands of uniquely tailored videos that resonate deeply and drive action from awareness to conversion and loyalty. Resulting in increased ROI and decreased cost and resources. Spirable works with some of the world’s leading brands across 50 countries. Please visit Spirable.com for more information. 

Media Contact: Lauren Stephens: Lauren@Spirable.com 

About Twitter
From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening on Twitter.


Spirable Culture: Team Building Virtually

In recent months, Spirable has been trialling a number of ways in which our teams can virtually assemble for social events and team building. Initially this was a challenge to successfully achieve remotely, as we want to provide our employees with an experience that is both engaging and interactive.

Collaboration is a vital part of Spirable’s culture, as it gives our team the opportunity to learn from one another, form bonds and most importantly, aids in nurturing creativity, problem solving and teamwork.

With this in mind, we decided to try a Murder Mystery Teambuilding event entitled: Murder in Ancient Egypt. As the name suggests it entails working together to solve puzzles and piece together cryptic clues, to discover who might have been the perpetrator of a historical Ancient Egyptian murder. Who doesn’t like to jump into the shoes of an investigator!

The puzzles, riddles and clues all revolve around a fictional story - which without spoiling too much - is incredibly interesting in itself. The activities posed varying challenges, with each and every person having a pivotal role to play in the success of their team. The enthusiasm and energy of the facilitators was key to fostering an atmosphere whereby everyone felt involved and fully immersed in the story.

Following the success and ease of this team building event, we have more digital events planned for the Spirable team in the coming months.

Find out more about teambuilding events like this here.


Retail Advertising During & After COVID-19

During these challenging times – whether it be a pandemic or a financial recession – how you communicate matters more than ever.

Advertising now comes with a new set of challenges, with marketers having to factor in how the current pandemic is making people feel and also how new regulations are impacting how they do business.

In Retail Advertising During & After COVID-19 we showcase 6 innovative advertising strategies to help you communicate in the most effective way, along with ways to create the most efficient and relevant advertising during this time.

In this guide you’ll learn:

  • How you can drive footfall to stores during quieter times of the day, in order to maintain safe shopping environments.
  • How by using personalised video you can increase brand loyalty and bring people together online with engaging content.
  • The advantages of automating your product catalogue with video ads; enabling you to create a more efficient shopping experience online.
  • How dynamically localised ads can help you support a good cause during these difficult times.
  • How to become more agile using a dynamic creative platform to boost your marketing relevance and responsiveness.
  • Discover how you can easily interact with consumers along the entire funnel and across multiple channels with ease.

Download the guide

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Spirable is committed to protecting and respecting your privacy. Occasionally we may contact you about our products and services, as well as other content that may be of interest to you. You can opt-out at any time. Please read our Privacy Policy for more information.

More reading


Webinar: How to Efficiently Scale Dynamic Video Ads Across Snapchat

Learn how to easily create highly compelling and relevant video ads for Snapchat, in the most efficient way to drive engagement and performance.

Read More


0 Comments3 Minutes

Attract More Customers this Christmas with Dynamic, Data-Driven Video

Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

Read More


0 Comments3 Minutes

Webinar: Transform Your Festive Marketing Using Dynamic, Data-Driven Video

The festive season is one of the most important times of the year for retailers and consumers. However, this year, as social distancing measures encourage more consumers to shop online, retailers need to rethink their festive marketing plans.

Read More


0 Comments3 Minutes


Segment Asset Customisation: A Game Changer in Campaign Localisation on Facebook

Spirable has successfully automated and scaled some of the world’s largest and most highly regarded localisation campaigns, resulting in increased ROI due to the relevance of each ad to the individual. Guinness for example effortlessly executed 30,000 localised video ads for the Rugby Internationals to drive footfall into 2500 local bars, and Deutsche Bahn’s no need to fly campaign won 4 Cannes Lions - all using Spirable’s self-serve platform. Today we are excited to announce that localisation campaigns can be taken to the next level using Segment Asset Customisation, a new Facebook solution. 

As a leading Facebook Creative Partner, Spirable has developed the capability to tap into this new technology that allows you to build geo-location rules to tailor the creative to individuals, within an ad set. Using Spirable, you can easily scale your creative and then further enrich using live data such as the weather, to achieve the most relevant creative for each audience, at the lowest cost.  

What is Segment Asset Customisation (SAC)?

Historically, if you wanted to run a campaign that targeted different geo-locations, with different messages, you would have to build these as separate ad sets within a campaign.

For example, if you are a clothing retailer and you want to serve different ads depending on the weather in a user's location, you would need to set up your campaign like this:

(Pre SAC campaign set-up):

There are several challenges with this approach:

  1. It splits your audience into smaller chunks, which can reduce buying efficiencies
  2. For conversion campaigns, you may find that Facebook does not gather enough data to come out of the learning phase
  3. If you want to overlay multiple signals, i.e. serve audience-based messaging, you multiply the number of ad sets and further impact buying efficiencies

Despite these challenges, our customers have seen increases of 5x ROI and 9.5x CTR when using personalisation. It’s success like this that inspires Facebook to continue to develop features that empower brands and agencies to excel with personalisation on their platform.

How does Segment Asset Customisation help?

SAC enables you to assign rules to creatives, instructing Facebook to dynamically serve assets to specific sub-segments within a larger audience buy.

This will enable you to retain your buying efficiencies with a large audience, while at the same time ensuring only the most relevant creatives reach specific users within that audience:

(Campaign set-up using SAC):

As you can see, in the above setup, we are able to create more personalised variants and ensure they are served to the right audience at the right time, while still reaping the benefits of a broad audience buy (more audience data for Facebook algorithms to work with = more efficient operation, delivery and better results).

How Spirable adds value

While this is an impressive feature from a media perspective, there are still challenges that need to be addressed when launching a personalised video campaign at scale:

  1. Creating multiple video ad variations
  2. Pushing these ads to the right audiences
  3. Serving these ads at the right time

1. Creating Multiple Video Ads

If you were to launch a weather-driven campaign similar to the above, below is a rough estimate of how many ads you would need to create:

X2 weather types, x2 audiences, x20 locations - 80 creatives

Creating 80 creatives using a traditional workflow would be extremely costly and time consuming, but with a template solution such as Spirable, this can be done in minutes.

2. Pushing these ads to Facebook

You also need to tell Facebook who should get each of these creatives within your broad audience buy. Spirable can use a predefined set of rules to ensure every one of these 80 assets is served to the correct audience.

3. Automating the serving of these ads according to data triggers

In order to serve the right ad at the right time, leveraging data external to Facebook, you need a dynamic creative partner.

Spirable enables you to build rules and integrate with 3rd party feeds, such as live data triggers including the weather, pollution and UV levels, sport scores, stock levels and more, as well as automate the delivery of ads against these predefined rules.

 

Want to learn more about Segment Asset Customisation?

To capitalise on the benefits of this new feature please request a demo with one of our video advertising specialists. 


Event: iProspect & Facebook: Getting Creative with Performance

Spirable was recently invited to take part in a panel during the iProspect and Facebook ‘Getting Creative with Performance’ co-hosted event. The event hoped to dispel the myth that creativity has diminished in an age of data-driven advertising. 

Contrary to belief, brands continue to innovate and evolve, improving the customer experience through the use of creative excellence paired with contextual data. 

With Spirable being at the forefront of this, our Chief Marketing Officer, Lauren Evans explained how our smart video technology has given brands a powerful tool for storytelling, and the importance of more relevant and engaging marketing.

 

Watch a recording of the event below to learn more:

Panel begins at 36:30

 

Spirable can help you deliver smart video advertising that is more relevant, engaging and increases ROI, get in touch or view our case studies to get started. 


New Year, New Trends: CES 2020

CES has now come to a close for another year, with brands having shown off a plethora of new inventions, and a range of speakers taking to the stage across CES venues to share insight into the latest trends and topics.

With the year just starting out, now is a great time to digest and unpack all that the event had to offer its 175,000+ attendees, and worldwide audience. Here are our key takeaways from the event:

TRANSFORMATION
If 2018 was the year of ‘disruption’, and 2019 was the year of the ‘experience’, then 2020 will be the year of ‘transformation’. Companies are starting to look at their brands carefully, and what they stand for, shaking off the old stereotypes that might surround them. This year a focus will be put on revitalising products and messaging for a new generation, who are more ethical and diverse than ever. Video will be a key driver of this as it has the ability to convey rich storytelling in a visually compelling manner.

EFFICIENCY
Several prominent marketing heavyweights, including Sir Martin Sorrell, spoke about how their goal was to create higher quality, more relevant advertising, in a quicker and cheaper manner. As the demand for video content soars, more efficient and streamlined solutions are required to keep up with this. Technology that helps to achieve this will be critical for success in 2020.

5G
5G was without a doubt the most mentioned buzzword at CES. The emerging technology is set to revolutionise every facet of technology, improving connectivity, speed and reliability in ways previously not imaginable. At CES companies from across the globe flocked to Las Vegas to showcase their new solutions which hope to leverage 5G to empower everything from IoT connected kitchen appliances, to driving autonomous vehicle experiences. Video advertising will also benefit from 5G by providing a smoother experience for viewers - especially on mobile - opening up new opportunities for innovation.

TRUST
Some would say that with the introduction of GDPR in Europe last year, that trust between companies and consumers was on its way to being repaired. But it’s clear that there is still more work to be done in this area.

Many speakers at CES professed that using customer data is much like an open relationship; it requires trust. Smart data will now be at the forefront allowing marketers to develop more relevant and engaging advertising without having to compromise on the trust they are building with their customers.

 

Spirable can help you deliver smart video advertising that is more relevant, engaging and increases ROI, get in touch or view our case studies to get started. 


Black Friday Gets Personal

Capturing the attention of today’s consumer isn’t easy, but capturing the attention of today’s consumer on Black Friday is near impossible. Competition is rife as brands vie for attention across multiple channels, devices and technology—hoping to secure a portion of the whopping $12 billion in online spend that is predicted over the 24 hour period.

So how do you make sure your advertising stands out in this hyper-competitive landscape? The answer is personalisation. To get noticed, your content needs to be tailored to the individual. When content is relevant it gets noticed because it connects on a deeper level with an individual's likes, preferences, needs and set of circumstances, resulting in more engagement and action.

Personalisation + Video

The most effective medium to deliver personalised content is through video. Video allows you to tell a much more rich and engaging story, unmatched by any other medium. Together personalisation + video create the perfect synergy of relevant storytelling, delivered through the most engaging format. But executing this at scale can be challenging, as both personalisation and video can be time consuming and resource heavy.

Pandora is a Shining Example

To overcome this challenge, brands are turning to technology to help them easily create and scale personalised video across multiple channels. Pandora, one of the most recognised brands in the world, is using Spirable to create thousands of highly relevant video ads across Instagram, Facebook and Snapchat. Using numerous data triggers such as countdown data, location data and audience data, Pandora is able to dynamically change their video creative in real-time - creating individualised ads at mass scale, resulting in huge increases in efficiency and performance. In a 2018 campaign (see case study), Pandora was able to create 7,623 video ads in only 5 hours vs what would be 670 hours* if the personalised ads were created manually. This resulted in a 99% workflow efficiency.

Pandora are running exciting new dynamic video campaigns over the 2019 Black Friday and Christmas period. Watch this space for more on the success of these latest campaigns.

With consumers spending an increasing amount of time online scrolling through content, the fight for eye-balls is constantly increasing. Black Friday gets bigger every year with an estimated 26% of people planning to make a purchase this Black Friday, up from 21% in 2018 and 19% in 2017. Personalised advertising is becoming a fundamental requirement to capture the attention of your audiences, make sure it’s part of your 2020 strategy.

To learn more about the results we’ve helped brands achieve, and how Spirable can help you boost sales and increase your ROI, get in touch or view our case studies

*Based on 3 minutes to create an ad set, and 5 minutes to create an ad from scratch.