Spirable Culture: Team Building Virtually

In recent months, Spirable has been trialling a number of ways in which our teams can virtually assemble for social events and team building. Initially this was a challenge to successfully achieve remotely, as we want to provide our employees with an experience that is both engaging and interactive.

Collaboration is a vital part of Spirable’s culture, as it gives our team the opportunity to learn from one another, form bonds and most importantly, aids in nurturing creativity, problem solving and teamwork.

With this in mind, we decided to try a Murder Mystery Teambuilding event entitled: Murder in Ancient Egypt. As the name suggests it entails working together to solve puzzles and piece together cryptic clues, to discover who might have been the perpetrator of a historical Ancient Egyptian murder. Who doesn’t like to jump into the shoes of an investigator!

The puzzles, riddles and clues all revolve around a fictional story - which without spoiling too much - is incredibly interesting in itself. The activities posed varying challenges, with each and every person having a pivotal role to play in the success of their team. The enthusiasm and energy of the facilitators was key to fostering an atmosphere whereby everyone felt involved and fully immersed in the story.

Following the success and ease of this team building event, we have more digital events planned for the Spirable team in the coming months.

Find out more about teambuilding events like this here.


Retail Advertising During & After COVID-19

During these challenging times – whether it be a pandemic or a financial recession – how you communicate matters more than ever.

Advertising now comes with a new set of challenges, with marketers having to factor in how the current pandemic is making people feel and also how new regulations are impacting how they do business.

In Retail Advertising During & After COVID-19 we showcase 6 innovative advertising strategies to help you communicate in the most effective way, along with ways to create the most efficient and relevant advertising during this time.

In this guide you’ll learn:

  • How you can drive footfall to stores during quieter times of the day, in order to maintain safe shopping environments.
  • How by using personalised video you can increase brand loyalty and bring people together online with engaging content.
  • The advantages of automating your product catalogue with video ads; enabling you to create a more efficient shopping experience online.
  • How dynamically localised ads can help you support a good cause during these difficult times.
  • How to become more agile using a dynamic creative platform to boost your marketing relevance and responsiveness.
  • Discover how you can easily interact with consumers along the entire funnel and across multiple channels with ease.

Download the guide

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Spirable is committed to protecting and respecting your privacy. Occasionally we may contact you about our products and services, as well as other content that may be of interest to you. You can opt-out at any time. Please read our Privacy Policy for more information.

More reading


Spirable Culture: Team Building Virtually

In recent months, Spirable has been trialling a number of ways in which our teams can virtually assemble for socialising and team building. Initially this was a challenge to successfully achieve remotely, as we want to provide our employees with an experience that is both engaging and interactive.

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Segment Asset Customisation: A Game Changer in Campaign Localisation on Facebook

Spirable has successfully automated and scaled some of the world’s largest and most highly regarded localisation campaigns, resulting in increased ROI due to the relevance of each ad to the individual. Guinness for example effortlessly executed 30,000 localised video ads for the Rugby Internationals to drive footfall into 2500 local bars, and Deutsche Bahn’s no need to fly campaign won 4 Cannes Lions - all using Spirable’s self-serve platform. Today we are excited to announce that localisation campaigns can be taken to the next level using Segment Asset Customisation, a new Facebook solution. 

As a leading Facebook Creative Partner, Spirable has developed the capability to tap into this new technology that allows you to build geo-location rules to tailor the creative to individuals, within an ad set. Using Spirable, you can easily scale your creative and then further enrich using live data such as the weather, to achieve the most relevant creative for each audience, at the lowest cost.  

What is Segment Asset Customisation (SAC)?

Historically, if you wanted to run a campaign that targeted different geo-locations, with different messages, you would have to build these as separate ad sets within a campaign.

For example, if you are a clothing retailer and you want to serve different ads depending on the weather in a user's location, you would need to set up your campaign like this:

(Pre SAC campaign set-up):

There are several challenges with this approach:

  1. It splits your audience into smaller chunks, which can reduce buying efficiencies
  2. For conversion campaigns, you may find that Facebook does not gather enough data to come out of the learning phase
  3. If you want to overlay multiple signals, i.e. serve audience-based messaging, you multiply the number of ad sets and further impact buying efficiencies

Despite these challenges, our customers have seen increases of 5x ROI and 9.5x CTR when using personalisation. It’s success like this that inspires Facebook to continue to develop features that empower brands and agencies to excel with personalisation on their platform.

How does Segment Asset Customisation help?

SAC enables you to assign rules to creatives, instructing Facebook to dynamically serve assets to specific sub-segments within a larger audience buy.

This will enable you to retain your buying efficiencies with a large audience, while at the same time ensuring only the most relevant creatives reach specific users within that audience:

(Campaign set-up using SAC):

As you can see, in the above setup, we are able to create more personalised variants and ensure they are served to the right audience at the right time, while still reaping the benefits of a broad audience buy (more audience data for Facebook algorithms to work with = more efficient operation, delivery and better results).

How Spirable adds value

While this is an impressive feature from a media perspective, there are still challenges that need to be addressed when launching a personalised video campaign at scale:

  1. Creating multiple video ad variations
  2. Pushing these ads to the right audiences
  3. Serving these ads at the right time

1. Creating Multiple Video Ads

If you were to launch a weather-driven campaign similar to the above, below is a rough estimate of how many ads you would need to create:

X2 weather types, x2 audiences, x20 locations - 80 creatives

Creating 80 creatives using a traditional workflow would be extremely costly and time consuming, but with a template solution such as Spirable, this can be done in minutes.

2. Pushing these ads to Facebook

You also need to tell Facebook who should get each of these creatives within your broad audience buy. Spirable can use a predefined set of rules to ensure every one of these 80 assets is served to the correct audience.

3. Automating the serving of these ads according to data triggers

In order to serve the right ad at the right time, leveraging data external to Facebook, you need a dynamic creative partner.

Spirable enables you to build rules and integrate with 3rd party feeds, such as live data triggers including the weather, pollution and UV levels, sport scores, stock levels and more, as well as automate the delivery of ads against these predefined rules.

 

Want to learn more about Segment Asset Customisation?

To capitalise on the benefits of this new feature please request a demo with one of our video advertising specialists. 


Event: iProspect & Facebook: Getting Creative with Performance

Spirable was recently invited to take part in a panel during the iProspect and Facebook ‘Getting Creative with Performance’ co-hosted event. The event hoped to dispel the myth that creativity has diminished in an age of data-driven advertising. 

Contrary to belief, brands continue to innovate and evolve, improving the customer experience through the use of creative excellence paired with contextual data. 

With Spirable being at the forefront of this, our Chief Marketing Officer, Lauren Evans explained how our smart video technology has given brands a powerful tool for storytelling, and the importance of more relevant and engaging marketing.

 

Watch a recording of the event below to learn more:

Panel begins at 36:30

 

Spirable can help you deliver smart video advertising that is more relevant, engaging and increases ROI, get in touch or view our case studies to get started. 


New Year, New Trends: CES 2020

CES has now come to a close for another year, with brands having shown off a plethora of new inventions, and a range of speakers taking to the stage across CES venues to share insight into the latest trends and topics.

With the year just starting out, now is a great time to digest and unpack all that the event had to offer its 175,000+ attendees, and worldwide audience. Here are our key takeaways from the event:

TRANSFORMATION
If 2018 was the year of ‘disruption’, and 2019 was the year of the ‘experience’, then 2020 will be the year of ‘transformation’. Companies are starting to look at their brands carefully, and what they stand for, shaking off the old stereotypes that might surround them. This year a focus will be put on revitalising products and messaging for a new generation, who are more ethical and diverse than ever. Video will be a key driver of this as it has the ability to convey rich storytelling in a visually compelling manner.

EFFICIENCY
Several prominent marketing heavyweights, including Sir Martin Sorrell, spoke about how their goal was to create higher quality, more relevant advertising, in a quicker and cheaper manner. As the demand for video content soars, more efficient and streamlined solutions are required to keep up with this. Technology that helps to achieve this will be critical for success in 2020.

5G
5G was without a doubt the most mentioned buzzword at CES. The emerging technology is set to revolutionise every facet of technology, improving connectivity, speed and reliability in ways previously not imaginable. At CES companies from across the globe flocked to Las Vegas to showcase their new solutions which hope to leverage 5G to empower everything from IoT connected kitchen appliances, to driving autonomous vehicle experiences. Video advertising will also benefit from 5G by providing a smoother experience for viewers - especially on mobile - opening up new opportunities for innovation.

TRUST
Some would say that with the introduction of GDPR in Europe last year, that trust between companies and consumers was on its way to being repaired. But it’s clear that there is still more work to be done in this area.

Many speakers at CES professed that using customer data is much like an open relationship; it requires trust. Smart data will now be at the forefront allowing marketers to develop more relevant and engaging advertising without having to compromise on the trust they are building with their customers.

 

Spirable can help you deliver smart video advertising that is more relevant, engaging and increases ROI, get in touch or view our case studies to get started. 


Black Friday Gets Personal

Capturing the attention of today’s consumer isn’t easy, but capturing the attention of today’s consumer on Black Friday is near impossible. Competition is rife as brands vie for attention across multiple channels, devices and technology—hoping to secure a portion of the whopping $12 billion in online spend that is predicted over the 24 hour period.

So how do you make sure your advertising stands out in this hyper-competitive landscape? The answer is personalisation. To get noticed, your content needs to be tailored to the individual. When content is relevant it gets noticed because it connects on a deeper level with an individual's likes, preferences, needs and set of circumstances, resulting in more engagement and action.

Personalisation + Video

The most effective medium to deliver personalised content is through video. Video allows you to tell a much more rich and engaging story, unmatched by any other medium. Together personalisation + video create the perfect synergy of relevant storytelling, delivered through the most engaging format. But executing this at scale can be challenging, as both personalisation and video can be time consuming and resource heavy.

Pandora is a Shining Example

To overcome this challenge, brands are turning to technology to help them easily create and scale personalised video across multiple channels. Pandora, one of the most recognised brands in the world, is using Spirable to create thousands of highly relevant video ads across Instagram, Facebook and Snapchat. Using numerous data triggers such as countdown data, location data and audience data, Pandora is able to dynamically change their video creative in real-time - creating individualised ads at mass scale, resulting in huge increases in efficiency and performance. In a 2018 campaign (see case study), Pandora was able to create 7,623 video ads in only 5 hours vs what would be 670 hours* if the personalised ads were created manually. This resulted in a 99% workflow efficiency.

Pandora are running exciting new dynamic video campaigns over the 2019 Black Friday and Christmas period. Watch this space for more on the success of these latest campaigns.

With consumers spending an increasing amount of time online scrolling through content, the fight for eye-balls is constantly increasing. Black Friday gets bigger every year with an estimated 26% of people planning to make a purchase this Black Friday, up from 21% in 2018 and 19% in 2017. Personalised advertising is becoming a fundamental requirement to capture the attention of your audiences, make sure it’s part of your 2020 strategy.

To learn more about the results we’ve helped brands achieve, and how Spirable can help you boost sales and increase your ROI, get in touch or view our case studies

*Based on 3 minutes to create an ad set, and 5 minutes to create an ad from scratch.


Event: CES 2020

Spirable will be at CES 2020 in Las Vegas!

Join our team on stand CS-17, which is situated in Tech South, ARIA - East Level 2.

We will be on hand to answer all your burning questions, present our next generation platform, and discuss the possibilities for your brand across the 7th - 9th January 2020.

If you would like to book a specific time-slot to speak with a member of our team, you can do this by submitting your details using the form below.

We look forward to seeing you there!

Register interest:


Event: Facebook iD8

Spirable will be speaking during the panel at Facebook iD8 event in Berlin on the 22nd October 2019.

Speaker: 
  • Lauren Stephens - CMO, Spirable

Event Details:

Event: Match to Create

Spirable presented at the Facebook Match to Create events in Los Angeles, San Francisco and New York across the 7th, 9th and 15th of October respectively.

Presenting: 
  • Lauren Stephens - CMO, Spirable

  • Dave O'Meara - COO & Co-Founder, Spirable
Event Details:

Webinar: How to Conquer Creative with Personalised Video at Scale

Attracting the attention of today’s consumer is no mean feat. The average phone user scrolls the height of Mount Everest every day, making it extremely competitive for brands to create content that stands out. Personalised video has been proven to conquer this challenge, allowing brands to create highly relevant and meaningful content that resonates and drives action along the entire funnel, from awareness to conversion and loyalty.

During this webinar you will hear Spirable, Facebook and Pandora reveal how you can easily create, scale and optimise video creative that reaches peak performance and drive efficiencies for your brand.

In this webinar you will learn:

  • Why personalised video is the future of advertising
  • How to create the most effective video creative across the most impactful placements
  • How to dynamically create thousands of video ads from one video template using data
  • How Pandora used location and live data to scale dynamic video and drive efficiencies

Watch the webinar now

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Spirable is committed to protecting and respecting your privacy. Occasionally we may contact you about our products and services, as well as other content that may be of interest to you. You can opt-out at any time. Please read our Privacy Policy for more information.

More reading


Spirable Culture: Team Building Virtually

In recent months, Spirable has been trialling a number of ways in which our teams can virtually assemble for socialising and team building. Initially this was a challenge to successfully achieve remotely, as we want to provide our employees with an experience that is both engaging and interactive.

Read More


0 Comments2 Minutes

Spirable Announces Snap Inc. Partnership to Drive Relevance at Scale Across-Channel 

Spirable Announces Snap Inc. Partnership to Drive Relevance at Scale Across-Channel.

Read More


0 Comments5 Minutes

Standing Out from the Crowd in Sports Betting Advertising

With sports due to return behind closed doors. How can the betting industry regain the attention of their customers? And how can they ensure their marketing and advertising efforts stand out from the crowd across-channel?

Read More


0 Comments5 Minutes