Christmas is always one of the most important times of the year for retailers (and their customers). However, this year isn’t going to fit the ‘traditional’ pattern. Due to the Coronavirus pandemic, shopping and celebrations for the festive season are going to be very different.

Consumers are actively looking for brands that can provide innovative solutions to these new-found challenges. At a time when social distancing is being enforced globally, we need to find new ways to bring people closer together.

 From how we shop, to how we celebrate, it’s all going to feel a little different this year. So, how can we adapt to achieve our marketing goals and support our consumers as they experience a different kind of Christmas?

In this guide you’ll learn:

• How world leading brands such as Aldi and Diageo have implemented innovative data-driven video marketing strategies to great success.
• How to deliver dynamic video ads which leverage live and contextual data, such as localisation to provide tailored messaging for shoppers concerned about visiting physical stores.
• How marketers can create meaningful, personalised gifting experiences for consumers that will drive conversions during a challenging festive season.
• How you can leverage personalised video across-channel, including on your website and in-app to drive awareness during the Christmas season and beyond.